How Do You Eat An Elephant?

My elephant today is this blog. In the past I had purchased several blogs. One on fly fishing and one a review blog on snow blowers. Both of these blogs were installed by someone else on  my hosting site. I quickly abandoned them as I could not figure out how to add posts change the header put in a sidebar and on and on and on.

I also purchased a review site theme for Amazon products and purchased the domain name and put it up but was never able to get the theme to work. I tried to contact the theme support team but never got a response.  I soon lost interest in making any of them work as each site was a different theme and had different learning curves that I was not able to overcome. It was much easier to just buy the next bright shiny object, not take any action and move on to the next bright shiny object.

Beside my problem of buying bright shiny objects I had other problems mounting on the home front. Namely from my wife. When I retired and told my wife what I was going to do she looked at me with raised eyebrows, “ You’re going to do what?” I had set up my man cave office in the basement of my home so that I would be out of sight and out of mind. I was out of sight but apparently not out of mind. For the first six months she was very kind and didn’t say a word. I would spend 8 to 10 hours a day in the man cave on my computer researching and buying courses about how to blog and how to make money on the Internet.

After about six months the questions started. What do you do all day down there? Can I see a site that you put up? How much money have you spent doing your research? When will we start seeing results? Why don’t you just become a Walmart greeter? Why not  just do volunteer work? Each time for the first year it was fairly easy to come up with excuses as to why I really didn’t have anything to show her. When I told her I was going to take another year to learn how to start a business on the Internet she agreed but after another six months the questions continued and rightfully so.

Now almost after two years I’m no further along than after the first six months.

I couldn’t put a finger on it. Was it fear of failure?  Was it fear of success? Was it overwhelm? Lack of focus?

Just like Howard Beale (Peter Finch) in the movie Network said “I’M MAD AS HELL AND I’M NOT GOING TO TAKE THIS ANYMORE” I felt like opening the man cave window and yelling that (I’m sure I would’ve scared a couple of squirrels).

The bright shiny object syndrome or getting distracted by new ideas for new products was my main problem. The idea phase is fun and exciting as is setting things up and getting started but after that the real work sets in. You have to create content, get established in your niche, get your pages indexed and established in the search engines, set up social media accounts etc. etc. etc. Its work. It takes time and you may run into obstacles. There are technical hurdles. Most people get discouraged or bored at this phase and  end up abandoning their brilliant idea for another one. Why? Because brainstorming and planning is more fun than building out your business.

Ideas are worthless without action you never profit from what you don’t finish!

“ The critical ingredient is getting off your butt and doing something. It’s as simple as that.A lot of people have ideas,but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.”

             Nolan Bushnell founder of Atari and Chuck E cheese’s

I remembered that one of my mentors in Internet Marketing  said that unless you have a strong WHY you’ll never be able to focus and make it in Internet marketing. I then took a day and looked at what I really wanted and why I wanted it. I then came up with my why and as a result have been able to focus better and face my Internet fears.

So I’ve danced all around that elephant, but still haven’t answered the question of how do you eat an elephant.

One Bite at a Time!


What’s your elephant?



Image courtesy of by OCAL